OWN YOUR PURPOSE BY HARNESSING THE 4 DOMAINS OF RESILIENCY:

HEALTH, ECONOMICS, RELATIONSHIPS & OPPORTUNITIES (HERO)

OWN YOUR PURPOSE BY HARNESSING THE 4 DOMAINS OF RESILIENCY:

HEALTH, ECONOMICS, RELATIONSHIPS & OPPORTUNITIES (HERO)

Unlock the blueprint to unshakable resilience. In Founder: H.E.R.O., we reveal the exact framework that’s helped founders reclaim control, build purpose-driven ventures, and master the four domains of resilience Health, Economics, Relationships, and Opportunities.

  • Transform adversity into advantage

  • Rewire your mindset for long-term fulfillment

Founder: Hero TESTIMONIALS

What readers are saying

"This Book Changed the Way I Approach Life and Business – A Must-Read for Purpose-Driven Founders"

"What sets this apart from other self-help books is the combination of Stoic philosophy, high-performance habits, and real-world tech stack recommendations. It’s like James Clear, Ryan Holiday, and Alex Hormozi had a baby and it grew up into a book designed to help leaders thrive."

- Ryan, Verified Amazon Review

"Founder H.E.R.O. is a refreshing take on entrepreneurship that goes beyond business strategy thats full of practical wisdom, personal stories, and a holistic approach to leadership that’s both inspiring and deeply human. A must-read for any founder looking to lead with purpose, resilience, and heart!"

- Donato, Veriifed Amazon Review

"When a friend referred me to the “Founder H.E.R.O.” Book, I wasn’t looking for a typical business playbook. I was a few months into building a disaster relief organization in North Carolina, worn down by the weight of self doubt, intermittent masking, broken promises, the attempts of creating a “community” in disaster relief efforts to help those in need, personal responsibilities, countless disasters, and the relentless mental ping-pong of living in a neurotypical world being neurodivergent with CPTSD. What I found in this book wasn’t just a framework — it was validation, empowerment, and most importantly, a path forward.

From the opening pages, Chris Coll and James Artman speak from a place I recognized immediately: lived adversity. Not just theoretical hardship, but gut-level, transformational suffering. Their stories didn’t trigger pity — they sparked purpose. Their vulnerability helped me accept something I had long avoided: that my neurodivergence and trauma weren’t roadblocks, they were tools for empathy, creative problem-solving, and mission-driven leadership........In my opinion it would be best for: neurodivergent founders, trauma survivors, purpose-driven entrepreneurs, and anyone tired of pretending they have it all together!
." - WNC Disaster Relief

AS SEEN IN

Importance of Choosing Resilience

BECOMING RESILIENT IS A VOLUNTARY CHOICE AND IS CRUCIAL FOR THRIVING IN ANY ENVIRONMENT, WHETHER THAT BE THE BATTLEFIELD, THE OFFICE, FAMILY LIFE, OR A SPORTS-COMPETITION.

SINCE STRESS AND TRAUMA ARE UNAVOIDABLE IN THIS MODERN WORLD, IT'S IMPORTANT TO HAVE THE NECESSARY TOOLS TO ENDURE AND OVERCOME WHATEVER COMES YOUR WAY.

IF YOU SEEK TO SUCCEED AND SURMOUNT WHATEVER CHALLENGE YOU MAY EXPERIENCE IN LIFE, BECOMING RESILIENT IS THE ONLY SOLUTION, WE PROVIDE THAT SOLUTION.

FUNDAMENTAL PILLARS

OF RESILIENCY

Resources

We offer tools, methods, and coaching that equip you with the knowledge you need to overcome mental and physically stress, so that you can navigate adversity without being overwhelmed

Support Network

Extreme Resilience offers a support network of compassionate and skilled individuals that have your back as you embark on the path to unstoppable force, capable of turning any adversity into a surmountable challenge.

1 on 1 Coaching

We offer "1 on 1" coaching in the art of, mental, physical, and wealth resilience so that you can develop a clear roadmap and game plan to becoming the most optimal version of yourself.

Who is the HERO Transformation

Perfect For?

BUSINESS OWNERS

Veterans

First Responders

Single Parents in Survival Mode

Recent College Grads Feeling Lost

High-Achieving Entrepreneurs in Crisis

Burned-out Professionals

Recently Divorced or out of a breakup

Struggling founders

THE EXTREME RESILIENCE TEAM

Jim & Chris

Jim and Chris met during Season 3 of The Blox, a competitive entrepreneurship show hosted by Wes Bergmann from MTV's The Challenge. Bonding over their shared passion for resilience, purpose-driven leadership, and personal growth, they quickly formed a friendship. Two years after meeting, this friendship evolved into a powerful business partnership focused on transforming lives through the HERO Framework.

CEO & Co-Founder James Artman

After 8+ years as a special operations sniper, I traded the battlefield for a new mission: helping others reclaim their health, resilience, and purpose.

When I left the military, I faced depression, burnout, PTSD, and divorce. Science, functional medicine, and relentless self-experimentation became my tools to rebuild my mind and body.

Today, as a functional medicine health coach, permaculture design consultant, chef, and resilience educator, I bring that same intensity to guiding others. At 39, in the best shape of my life, I’ve distilled more than a decade of experience into the HERO Transformation program.

CIO & Co-Founder Chris Coll

Chris Coll is a serial entrepreneur, resilience coach, nutritionist, and certified personal trainer who has dedicated his life to helping others discover—and own—their purpose. Chris empowers individuals to build lasting strength across the four core domains of resiliency: Health, Economics, Relationships, and Opportunities.

He’s the co-author of Founder H.E.R.O.: The Holistic Path to Purpose-Driven Success and a finalist on Season 3 of The Blox, where he showcased his passion for turning adversity into impact. With a background in building multiple purpose-driven ventures, Chris blends real-world experience with powerful mindset training to help others unlock their full potential.

Currently training for his first natural men’s physique competition, Chris doesn’t just talk about resilience—he lives it. Through Extreme Resilience, he’s on a mission to build a global movement of individuals who are strong enough to face life head-on and aligned enough to thrive with purpose.

Head Personal Trainer Alex Rogers

Alex Rogers is a former U.S. Navy SEAL, professional Combat Jiu Jitsu fighter, and elite performance coach who brings nearly 12 years of special operations experience to the HERO Transformation team. During his service as a Special Warfare Operator First Class, Alex deployed multiple times to Iraq and the UAE with SEAL Team THREE and later shaped the next generation of operators as an instructor with NSW Group TWO. Alongside his operational career, he earned both a Bachelor’s and Master’s degree in Strategic Leadership, equipping him with the skills to build not just physical strength, but mental toughness and leadership under pressure.

Alex’s coaching philosophy is rooted in the Navy SEAL principle of “Look for Work”—a mindset of seeking out challenges, taking ownership, and staying engaged even when no one is watching. He believes that the same habits that win battles in combat can help anyone dominate in health, business, and life.

Now, he channels his military discipline, competitive fight experience, and leadership mastery into helping HERO Transformation clients develop resilience, perform under stress, and unlock their highest potential.

Our Trusted Partners

Hear From Our Happy Clients

Post Address and Mail

Address

Office: North Carolina

CONTACT FOR EXACT MAILING ADDRESS

Assistance Hours:

Mon – Sat 9:00am – 8:00pm

Sunday – CLOSED

Get In Touch

Phone Number:

775-587-2420

Post Address and Mail

Address

Office: ELKO, NEVADA

CONTACT FOR EXACT MAILING ADDRESS

Assistance Hours:

Mon – Sat 9:00am – 8:00pm

Sunday – CLOSED

Get In Touch

Phone Number:

775-587-2420

Elko, NV 89801, USA

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